Benefits to Subscribing

Subscribers get the first choice of seats, discounted tickets and more.

Subscriber Benefits

When you subscribe, you get:

First Choice of Seats

Renewing Broadway in New Mexico subscribers can keep their seats from year to year or are first in line to improve them. Renewing Ovation Series subscribers have the widest selection of seats available to them each and every year.

View A Detailed Seating Chart

Guaranteed Reduced Rates

Subscribers always save on their seats. Combined with having the greatest selection of seats, this makes for an unbeatable combination.

Ovation shows are discounted by $10 for each ticket. Broadway shows are less expensive when purchased in the package.

Advanced Notification For Shows

When new shows are added to the season, or when other companies rent Popejoy, we want subscribers to know about those shows ahead of the general public so they can be first in line for tickets.

No Seat Exchange Fees

Attend a different performance of the same touring Broadway show or exchange from one Ovation Series show to another. Simply visit the UNM Bookstore Ticket Office to make the change.

Seats For Your Guests

Subscribers can also take advantage of our guest seat program. To bring guests with you to the show, call (505) 277-9407. We will tell you how to exchange your seats for guest seats so your entire party can enjoy the show together.


Beginning August 1, 2024, you can swap tickets from one Broadway in New Mexico Series show per season to a different Broadway in New Mexico show in the same season. Tickets will be exchanged based on availability and value. Any increase in the ticket price will be charged at the time of exchange.